Decision
What happens
When it fits
Ship
Full rollout to all users
High confidence, every blocking metric passes, tradeoffs acceptable
Ramp
Gradual rollout: 10%, 25%, 50%, 100%
Moderate confidence, positive direction, monitoring catches problems fast
Hold
Don't deploy yet
Evidence too thin, or a blocking metric fails and the change needs a fix first
Roll back
Reverse a change that's already live
A blocking metric fails after deploy
Scope-restrict
Deploy to some segments only
Some user groups benefit and others don't
Human in the loop
Deploy with manual review
Quality is better but edge cases need oversight